Among the female groups who wear masks less frequently, the increase in the use of facial care products is lower than average, while the women who increase the frequency of wearing masks have 43.1% more frequent use of facial care products. The revitalization coupons that just hit the road in July have contributed to the fuel, increasing the willingness of 61.9% of the people who wear masks more often to buy skin care products. This may be because wearing a mask for a long time requires more skin care products to work hard to clean and moisturise, so as to avoid skin imbalance and problems, as shown in the June tracking report.
chart2 Photo Credit: Centre for Critical Issues telemarketing list Research Medical beauty has stopped falling and rebounded thanks to masks, but advertising regulations are still difficult About 7.8% of the overall respondents increased the frequency of seeking medical beauty assistance, and the frequency of medical beauty needs for women who wear masks more often is as high as 18.5%! Among them, although the 20-29-year-old group has an increased consumption budget for skin care products, perhaps due to their low spending power and age needs, and high willingness to seek medical assistance, the proportion of the 30-39-year-old group that actually seeks assistance is not as high.
However, medical aesthetic advertising has always been subject to many regulations and restrictions, coupled with the explosive growth of advertising volume, how to let this emerging consumer group see medical aesthetic services in the midst of the noise? In terms of non-network information channels, no matter the age group, the recommendation of relatives and friends still ranks first. Therefore, although the consumption of medical aesthetics cannot be encouraged, general medical and aesthetic clinics can still attract sisters to.