Especially live video. In fact, the imperfect nature of live video creates a certain appeal you're there. Don't wait for the tools to become perfect. Learn with tool providers. Whatever you do, get familiar with visual storytelling now. Re-examine your content and data creation approaches and learn how to incorporate visual assets into the way you create and share location-based information. You'll make your placements more accessible and engaging with consumers who live and breathe visual storytelling. The opinions expressed
in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here. Why the Google Search Network Isn't Working for Your B2B Business Posted: 2020-11-18 Google search network It's not uncommon for B2B companies to feel frustrated with the Google search network. Their marketing teams have been running jewelry retouching service Search Network campaigns for a while, but they've seen little return on their investment. And so they conclude that as an ad network, the Search
Network just doesn't work for them. I can't immediately dismiss the idea that the Search Network isn't suitable for some B2B companies (more on that later). But at the same time, we've run enough B2B campaigns on the Search Network that we don't give up so easily. If your marketing team is struggling to get good (or even decent) search results, there are a few things you should check and explore before abandoning your campaigns. Sometimes the solution is easier than you think. 1. The Landing Page Creep Problem Within tech companies, there's a saying: feature creep is a great way to kill new products and projects.